• Mechanical Power Engineering

Cluster Category Manager Water Heater, Middle East & Africa\

Scope of Work: • Define the commercial strategy for water heater category in Middle East & Africa markets • Develop the strategic direction of product development to address the markets needs • Ownership of the category financial performance (P&L) Commercial Management • Develop the strategic plan for water heater in line with cluster & Business area management • Create GO- TO- market for each market in line with the commercial strategy • Build the business relationship with target strategic partners • Manage the Commercial launch program for the new projects • Manage the sourcing business from product prospective • Competitive landscape & competitor analysis Product Management • Build the cluster Generation Plan of water heater portfolio • Develop the range architecture in line with the functions of Business Areas Product line and R&D • Identify & Initiate the new product development projects • Portfolio management Key Achievements: • Identified the business plan for the new water heater project • Figured out the product portfolio for the next 5 years in MEA markets • Achieve 5M EGP cost saving in water heater range during Y2018 • Fix the profitability of main product in Egypt

Product Line Manager & New Business Development Water Heater & Air Conditioner – Mediterranean & East and West Africa ,

Scope of Work: • Develop the short term strategy & quick wins for each market • Develop the product offering • Mapping the market requirements Main responsibilities: • Mange pricing strategy in line with functions of the Sales , Finance and cluster product line • Design the right portfolio for each market • Highlight the potential opportunities in the new markets • Design the promotions in line with the functions Trade marketing • Provide product training to Sales and distributors • Mapping the competitive landscapes and positioning • Work closely with Cluster product line on new product development. Key Achievements: • One of the core team who establish new sales division in Morocco and Launch New Brand • Developed the strategy of water heater & Air conditioner in Morocco under the new sales division • Achieved the launch of Water Heater & Air Conditioner in Morocco with launching sales more than 1.5M USD • Developed market studies identify the opportunities in Tunisia , Nigeria , Angola , Ghana and Congo with achieved sales 5M USD • Developed strategic entry model to penetrate the new markets such as Nigeria , Ghana , Angola and Tunisia

Commercial Business Development Manager – Water Heater, Middle East & Africa,

Scope of Work: • Penetrate the water heater in New markets in Middle East & Africa Main responsibilities: • Identify the potential markets in line with the company strategy • Develop the complete market assessment • Develop the business case of market penetration • Ownership of implementation plan Key Achievements: • Appoint new customer of water heater in UAE • Appoint new customer of water heater in Libya • Developed market study for Saudi Arabia & Tunisia for potential partnership with target partners

Regional Export Sales Manager, Home Appliances (Cooker, Refrigerator, Laundry and Water Heater) Products

Main responsibilities: • Responsible of annual sales target in North Africa markets (Libya ,Tunisia, Algeria, Morocco) • Managed around 14 key customers in the different markets • Developed the Entry model for each market ( CBU/ SKD ) in line with the functions of operations • Monitor the profitability on the customer level • Define the brand strategy ( Own brand /Private label ) • Expand the business in West Africa markets “Ivory Coast ,Senegal ,Mauritania” Key Achievements: • Achieve significant growth from $5 million to $15 million during 1st five years • Achieve market share in Tunisia in gas cooker and become 2nd players from 2008 till 2010 • Appoint 3 strategic customers in Algeria & Morocco for Refrigerators and Laundry • Establish new assembly line in Algeria for Gas Cooker in partnership with Algerian company  Special assignment as MEA export sales manager 1 year -2014- reporting to MD

Section Head of Export Support Dept. Cookers Factory

Scope of Work: • Establish new department in Gas cooker factory to support the export business reporting to Plant manager • Focal point and coordination between the Sales and operation team • Manage the after sales technical issues for the customers in the different markets Main responsibilities: • Supply order implementation • Setting specifications for export and new models including required modification in product design • Setting cost and sales price for new products based on required specifications and presented on export sector • Customer complains resolution in a timely manner, such as providing spare parts, technicians, or training for customer\'s staff…etc. • Follow up customer satisfaction after solving the problem • Protective steps are taken to ensure non repetition for any problem  Special assignment in 2005 to establish the same department in refrigeration factory

R&D Engineer, Cookers Factory

Scope of Work: • Partner of Problem Solving team. • Participating in partial development plans of products. • Studying the products of competitors. • Preparing of modifying and updating technical specifications, drawings and process sheets. • Creating Exploded View of Cooker Range